To create awareness about Sephora’s new and exclusive collections through customized Rich Media unit.
- Primary target audience was female aged between 22-26 years across GCC.
- Tuesday was the highest performing day with greater results between 16:00-19:00pm everyday.
- With regards to CTR: Kuwait was the highest performing country achieving a CTR of 2.61% also the engagement rates for Kuwait was the highest.
- Identify in-target domains with great KPIs and then remove low performing domains which were under performing.