Case Study – Sephora
Screen Shot as Displayed on iPhoneX
Objective
To create awareness about Sephora’s new and exclusive collections through customized Rich Media unit.
Summary
- Primary target audience was female aged between 22-26 years across GCC.
- Tuesday was the highest performing day with greater results between 16:00-19:00pm everyday.
- With regards to CTR: Kuwait was the highest performing country achieving a CTR of 2.61% also the engagement rates for Kuwait was the highest.
- Identify in-target domains with great KPIs and then remove low performing domains which were under performing.
Recommendations
- We would recommend to try various creatives for future campaigns to determine the most interactive and engaging creatives based on performance.
- Running a video campaign in conjunction always helps to push the overall effectiveness of the campaign to the next level
Statistics achived by Campaign
0
Impressions
1.84%
Click-Through Rate
35.62sec
Dwell Time
4.63%