Case Study – Sephora

Screen Shot as Displayed on iPhoneX

Objective

To create awareness about Sephora’s new and exclusive collections through customized Rich Media unit.

Summary

  • Primary target audience was female aged between 22-26 years across GCC.
  • Tuesday was the highest performing day with greater results between 16:00-19:00pm everyday.
  • With regards to CTR: Kuwait was the highest performing country achieving a CTR of 2.61% also the engagement rates for Kuwait was the highest.
  • Identify in-target domains with great KPIs and then remove low performing domains which were under performing.

Recommendations

  • We would recommend to try various creatives for future campaigns to determine the most interactive and engaging creatives based on performance.
  • Running a video campaign in conjunction always helps to push the overall effectiveness of the campaign to the next level


Statistics achived by Campaign

0
Impressions
1.84%
Click-Through Rate
35.62sec
Dwell Time
4.63%
Engagment Rate

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