Case Study – Mercedes Benz
Click Per Lead Campaign
Screen Shot as Displayed on iPad
Objective
Create Awareness about new C200 model of Mercedes and drive users to register for a test drive
Summary
- Initially dispatch of the campaign was slow, given the amount of time left we took immediate actions and brought the campaign pacing to scale up.
- Since Mercedes is a brand meant for a very high end users, we ensured that we use premium inventory targeting the database of business directors, CEOs, luxury buyers, etc.
Recommendations
- We could recommend to have minimum amount of trackers for Lead based activity. Having multiple trackers per market per language will have a heavy impact on the optimization strategies that needs to be deployed for each market.
Statistics achived by Campaign
0
Clicks
5.34%
Click to Conversion
188
Leads Booked
220