Create Awareness about new C200 model of Mercedes and drive users to register for a test drive
Initially dispatch of the campaign was slow, given the amount of time left we took immediate actions and brought the campaign pacing to scale up.
Since Mercedes is a brand meant for a very high end users, we ensured that we use premium inventory targeting the database of business directors, CEOs, luxury buyers, etc.
We could recommend to have minimum amount of trackers for Lead based activity. Having multiple trackers per market per language will have a heavy impact on the optimization strategies that needs to be deployed for each market.
Statistics achived by Campaign
Click to Conversion
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