Case Study – Mercedes Benz

Click Per Lead Campaign

Screen Shot as Displayed on iPad

Objective

Create Awareness about new C200 model of Mercedes and drive users to register for a test drive

Summary

  • Initially dispatch of the campaign was slow, given the amount of time left we took immediate actions and brought the campaign pacing to scale up.
  • Since Mercedes is a brand meant for a very high end users, we ensured that we use premium inventory targeting the database of business directors, CEOs, luxury buyers, etc.

Recommendations

  • We could recommend to have minimum amount of trackers for Lead based activity. Having multiple trackers per market per language will have a heavy impact on the optimization strategies that needs to be deployed for each market.


Statistics achived by Campaign

0
Clicks
5.34%
Click to Conversion
188
Leads Booked
220
Leads Delivered

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