Screen Shot as Displayed on iPhone X

To target relevant and receptive audience in order to create awareness about Bvlgari’s Goldea perfume across GCC

• We customized the campaign video using our in-house captivate ad unit which increased user engagement, viewability and completion rate.
• Optimizations were done on the following metrics: Viewability and completion rate.
• We managed to run the entire execution above the fold and in view to the target audience.

• We would recommend A/B creative testing to determine the best performing video creative and spend more budget towards it.
• We would also suggest to run a rich media campaign in conjunction with a video campaign to create a more elaborate brand awareness.