Case Study | Bulgari

Captivate Video Campaign

Screen Shot as Displayed on iPhone X

Objective

To target relevant and receptive audience in order to create awareness about Bvlgari’s Goldea perfume across GCC

Summary

  • We customized the campaign video using our in-house captivate ad unit which increased user engagement, viewability and completion rate.
  • Optimizations were done on the following metrics: Viewability and completion rate.
  • We managed to run the entire execution above the fold and in view to the target audience.

Recommendations

  • We would recommend A/B creative testing to determine the best performing video creative and spend more budget towards it.
  • We would also suggest to run a rich media campaign in conjunction with a video campaign to create a more elaborate brand awareness.


Statistics achived by Campaign

0
Impressions
7.55%
Click-Through Rate
97.78%
Viewability
78.02%
Completion Rate

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