Case Study – BMW

Cost Per Completed View (CPCV) Campaign

Screen Shot as Displayed on iPad

Objective

To generate awareness to relevant upper class audience about the new BMW X3 series.

Summary

  • The campaign was successful with great KPIs (above 73% VCR, above 5% CTR, Viewability above 78%)
  • To optimize we identified the premium, well targeted and well performing domains right from the start to pace up performance
  • We excluded poorly performing/non in-targets domains to ensure the campaign gets the best all through the flight

Recommendations

  • We would suggest to run 20 second video next time as it has proven to give impeccable results Automobile brands in our end. It does engage audience more and has a powerful branding effect.
  • Implying branding card at the end of the video for at least 5 seconds would have more impact among the audience targeted.


Statistics achived by Campaign

0
Impressions
0
Clicks
0
Views
5.34%
Click to Conversion
188
Leads Booked
220
Leads Delivered

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