Case Study – BMW
Cost Per Completed View (CPCV) Campaign
Screen Shot as Displayed on iPad
Objective
To generate awareness to relevant upper class audience about the new BMW X3 series.
Summary
- The campaign was successful with great KPIs (above 73% VCR, above 5% CTR, Viewability above 78%)
- To optimize we identified the premium, well targeted and well performing domains right from the start to pace up performance
- We excluded poorly performing/non in-targets domains to ensure the campaign gets the best all through the flight
Recommendations
- We would suggest to run 20 second video next time as it has proven to give impeccable results Automobile brands in our end. It does engage audience more and has a powerful branding effect.
- Implying branding card at the end of the video for at least 5 seconds would have more impact among the audience targeted.
Statistics achived by Campaign
0
Impressions
0
Clicks
0
Views
5.34%
Click to Conversion
188
Leads Booked
220